Digital Marketing Foundation

✅ Complete digital marketing ecosystem

✅ Organic vs Paid strategy clarity

✅ Funnel basics

✅ Digital revenue models

✅ Practitioner mindset shift

Meta Ads & Lead Generation Basics

✅ Introduction to paid traffic

✅ Meta Ads structure (Campaign – Ad Set – Ad)

✅ What is a lead & how lead generation works

✅ Simple lead generation funnel

✅ Basic campaign creation logic

✅ Understanding key metrics (CPC, CTR, CPL)

✅ Common beginner mistakes to avoid

This workshop focuses on clarity, structure, and practical understanding — not shortcuts.

Who Is This Workshop For?

This workshop is ideal for:

• Students who want to understand digital marketing fundamentals
• Business owners who want clarity before investing in ads
• Working professionals looking to upgrade digital skills
• Career break individuals exploring new skill opportunities
• Anyone who wants structured foundation before going advanced No prior experience is required.

Program Video